The Full-Time Creator Podcast

Ep. 1 — Self-Care for Creators, With Cassie Butcher

Today I’m talking to Cassie from Cassie’s Cure.

Cassie is a Self-Care Coach, Self-Love Advocate, And Wellness Consultant who helps women (and me, secretly) live their best lives by prioritizing self-care.

She has a knack for posting insightful thoughts and reminders that hit me right in the heart and make me instantly tear up.

Today she gives us a glimpse behind the scenes of her business and shares her take on helpful self-care rituals we creators can put into practice.

Get Cassie’s Self-Care Calendars!

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces Cassie as a self-care coach and describes her impact on his life through her social media posts.
  • 2:00 – 4:00 — Cassie shares the personal story behind starting Cassie’s Cure, which began as a coping mechanism after a difficult breakup during her undergraduate years.
  • 4:00 – 6:00 — Cassie’s initial venture into blogging evolves into public sharing, where she discovers many resonate with her experiences; she then dives into creating a poetry book.
  • 6:00 – 8:00 — Cassie’s journey continues with a business focus on wellness retreats and coaching. She later enrolls in a therapist program, planning to graduate in 2025.
  • 8:00 – 10:00 — Zach asks if Cassie’s identity is intertwined with her role as a coach. Cassie discusses the realization that she has a limit to the help she can provide and emphasizes the importance of community support.
  • 10:00 – 12:00 — Cassie discusses her realization about what her clients truly seek and the importance of adapting course content to better suit their deeper needs.
  • 12:00 – 14:00 — Zach and Cassie have a light-hearted conversation about Cassie’s dog, Riley. Cassie shares her dedication to her venture, Cassie’s Cure, alongside her 9 to 5 job and academic commitments.
  • 14:00 – 16:00 — Cassie explains how her various roles and pursuits complement each other and contribute to a unified vision of promoting wellness.
  • 16:00 – 18:00 — Cassie describes her approach to content creation and community engagement, emphasizing the importance of authentic interactions.
  • 18:00 – 20:00 — Zach inquires about the structure of Cassie’s course, and she provides insight into her live course hosting and how it fits with her current commitments.
  • 20:00 – 22:00 — Zach asks where to find Cassie’s self-care calendars. Cassie explains the sign-up process on her site and how she changed the delivery date due to audience feedback.
  • 22:00 – 24:00 — Cassie details her method of collecting feedback from her audience on the calendars. She shares the story of creating her first self-care calendar and the unexpected positive response it received.
  • 24:00 – 26:00 — Cassie expands on the organic growth of her self-care calendars and how they became a lead magnet for her brand. Zach recognizes Cassie’s unique branding with her calendars.
  • 26:00 – 28:00 — Zach asks about Cassie’s transition to doing Cassie’s Cure full-time. Cassie outlines her future plans, which include launching her private practice after graduation.
  • 28:00 – 30:00 — Zach proposes a hypothetical scenario where Cassie earns a significant income from a passive offering, questioning if she’d still work her university job. Cassie expresses her dedication to her current job and the students she serves.
  • 0:30 – 0:32 — Cassie discusses feeling like she’s on a hamster wheel, yet appreciating her own pace and her brand’s organic growth.
  • 0:32 – 0:34 — Zach acknowledges the importance of going slow, then shifts to discussing Cassie’s substantial Instagram following and her conversion metrics.
  • 0:34 – 0:36 — Cassie describes her target of 10% audience engagement, noting the distinction between genuine engagement and mere followers.
  • 0:36 – 0:38 — Cassie dives into her email analytics, using Flow Desk, and emphasizes the importance of tracking opens and link clicks.
  • 0:38 – 0:40 — Cassie explains her focus on Instagram’s “saves” and “shares” over “likes,” highlighting the high value of her monthly self-care calendars.
  • 40:00 – 42:00 — Cassie talks about the success of her self-care calendars and potential physical copies; Cassie also mentions her upcoming self-care workbook.
  • 42:00 – 44:00 — Cassie shares her advice to her younger self about trying new things despite fears and Zach appreciates her perspective on facing fears.
  • 44:00 – 45:57 — Cassie emphasizes personal creativity in courses and business; Zach recaps the conversation, promotes Cassie’s links, and encourages listeners to engage with the show.

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