The Full-Time Creator Podcast

Ep. 3 — SEO Tips for Course Creators, With Barb McGrath

Today I’m talking to SEO Pro Barb McGrath from getfound.live.

Barb is a 6-figure course creator and SEO agency owner who demystifies and simplifies SEO.

She helps businesses get placed in search results both with her courses and done-with-you services.

Today we’ll be digging into her business and her top SEO tips for course creators.

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the Full-Time Creator podcast and guest, Barb McGrath. Barb is known for demystifying SEO.
  • 2:00 – 4:00 — Barb shares her origin story, from hacking her dad’s computer to transitioning into SEO, leading her to grow a company’s sales through SEO.
  • 4:00 – 6:00 — Barb discusses her current agency, with team members in Canada and the UK, and the courses she offers. Zach asks about her podcast and its role in lead generation.
  • 6:00 – 8:00 — Barb highlights the importance of organic growth and word-of-mouth for her agency, while also mentioning some paid strategies for courses.
  • 8:00 – 10:00 — Barb and Zach discuss strategies to double leads by the end of the year, with Barb planning on leveraging organic content, social media, and possibly paid ads.
  • 10:00 – 12:00 — Barb discusses balancing SEO efforts between immediate ads and the long-term game. Zach appreciates the approach and brings up common mistakes in the industry.
  • 12:00 – 14:00 — Barb emphasizes the importance of website titles, descriptions, and using all available characters for effective SEO. She also touches on the significance of keywords.
  • 14:00 – 16:00 — Barb shares a strategy to identify potential SEO opportunities by using Google to find frequently asked questions about specific topics.
  • 16:00 – 18:00 — Barb warns about the risks of not owning digital assets, such as domains and ad accounts. Zach adds by sharing horror stories of clients losing control over their assets.
  • 18:00 – 20:00 — Discussion shifts to determining the relevance and value of answering specific questions. Barb recommends using Google’s keyword planner to understand search volume and tailor content accordingly.
  • 20:00 – 22:00 — Zach discusses the relevance of high buying intent questions and asks Barb about helping clients decide on content topics and angles.
  • 22:00 – 24:00 — Barb emphasizes the importance of specificity in content for course creators and suggests aligning content with the customer’s journey in the sales funnel.
  • 24:00 – 26:00 — Zach inquires about hiring Barb for strategy sessions. Barb describes their funnel workshop service, emphasizing a personalized approach.
  • 26:00 – 28:00 — Zach praises Barb’s pre and post-sales support and asks for advice for online creators. Barb stresses treating Google as a business foundation.
  • 28:00 – 30:00 — Barb advises on allowing websites to handle the bulk of the work, emphasizing automation. Zach asks about allocating time between honing funnels and SEO content
  • 30:00 – 32:00 — Barb talks about using traffic volume as a metric; references a course creator for dog owners.
  • 32:00 – 34:00 — Discussion on the importance of optimizing ads for conversion and ensuring traffic converts.
  • 34:00 – 36:00 — Zach seeks advice and insights; Barb stresses the importance of not fearing failure.
  • 36:00 – 38:53 — Barb shares her journey from the corporate world to starting her own business and provides details on how to connect with her services.

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