The Full-Time Creator Podcast

Ep. 10 — Top Course Creator Tips & Mistakes + the Best Way To Use AI, With Bryan McAnulty

Today, I’m talking to Bryan McAnulty from heightsplatform.com – The all-in-one AI-powered online course and community creation software that empowers thousands of creators in more than 100 countries to build knowledge businesses.

In this episode, you’ll learn how to leverage AI for course creation and SEO, what you shouldn’t get AI to do, and effective ways to build an audience for your course.

Bryan’s entrepreneurial journey began in 2009 when he founded Velora, a digital product design studio, developing products and websites used by millions worldwide.

He’s also a designer, developer, musician, and truly a creator at heart. With a passion for discovery, Bryan has traveled to more than 30 countries and 100+ cities meeting creators along the way.

Bryan is also the host of The Creator’s Adventure Podcast.

Join Bryan’s community of over 7,000 creators for free at creatorclimb.com and get access to his “T-30” course, which teaches you everything you need to launch an online course in less than 30 days! https://www.creatorclimb.com

Follow Bryan :

AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the Full Time Creator podcast and guest Brian McAnulty, who is behind the AI-powered online course platform called Heights. Brian’s history as an entrepreneur, designer, musician, and his involvement in the Creator Clam Community and the Creator’s Adventure Podcast is mentioned.
  • 2:00 – 4:00 — Brian discusses a common mistake creators make, which is not launching their products or not promoting them once they’re launched. He emphasizes that perfect branding isn’t essential, citing a creator who succeeded without branding adjustments.
  • 4:00 – 6:00 — Brian continues to highlight the significance of launching a product even if it’s not perfect. He mentions examples of creators who focus on one aspect, either the product or the marketing, and still achieve success.
  • 6:00 – 8:00 — Zach ponders about creators who might have a quality product but struggle with its marketing or promotion. Bryan suggests getting feedback early on and interacting with potential users to understand their needs.
  • 8:00 – 10:00 — Bryan advises new course creators to be open to feedback and to use live chats or other means of communication to interact with potential customers. He stresses the importance of continuous iteration and improvement based on this feedback.
  • 10:00 – 12:00 — Zach comments on Barb McGrath’s website feature; Bryan explains the flexibility of embedding live chats on Heights website.
  • 12:00 – 14:00 — Bryan emphasizes the importance of live chats and feedback in the early stages of business; he recalls web design experiences.
  • 14:00 – 16:00 — Zach shares insights on course creation, compares it with software-as-a-service, and highlights the need for updates and improvements.
  • 16:00 – 18:00 — Zach discusses Heights’ unique AI features; Bryan explains the two main AI features in Heights, including chat and coaching functions.
  • 18:00 – 20:00 — Bryan elaborates on the capabilities of the AI features, emphasizing on course optimization and SEO; both agree on the irreplaceable value of unique content in the age of AI.
  • 20:00 – 22:00 — Bryan discusses the importance of providing specific tasks or guidelines to AI for better results.
  • 22:00 – 24:00 — Zach introduces the topic of the “Heights Coach” feature and inquires about its capabilities.
  • 24:00 – 26:00 — Bryan explains the workings of “Heights Coach,” its ability to remember user interactions, and how it assists in achieving users’ goals.
  • 26:00 – 28:00 — Bryan emphasizes the coach’s success with a customer and how personalized it felt to her.
  • 28:00 – 30:00 — Zach expresses interest in the AI coach while Bryan addresses concerns about AI recommendations and describes the feedback mechanism.
  • 30:00 – 32:00 — Zach discusses his approach to the Heights platform and asks for guidance on how to make 10k a month with his course.
  • 32:00 – 34:00 — Bryan talks about the potential of the AI in Heights and how it provides individualized feedback based on user inputs.
  • 34:00 – 36:00 — Zach inquires about the best strategy to efficiently reach 10k a month, and Bryan emphasizes the importance of audience building alongside product creation.
  • 36:00 – 38:00 — Bryan explains the concept of leveraged income and the balance between having a strong product and a large audience.
  • 38:00 – 40:00 — Zach expresses concern about perfectionism, and Bryan stresses the importance of gathering feedback for continuous improvement.
  • 40:00 – 42:00 — Bryan emphasizes the importance of building an audience before launching a product and offers alternative ways to provide value without a perfect course.
  • 42:00 – 44:00 — Zach seeks clarity on Heights’ community feature and its potential for coaching, while Bryan stresses the value of audience validation and course pre-selling.
  • 44:00 – 46:00 — Bryan explains how to frame a course’s value proposition, emphasizing clear, tangible results to attract potential customers.
  • 46:00 – 48:00 — Zach asks about effective audience-building habits for new course creators. Bryan advocates for consistency and playing to one’s strengths, be it writing or video.
  • 48:00 – 50:00 — The conversation revolves around simplifying the content creation process to remove barriers, with Bryan stressing ease of setup for video, and Zach resonating with the idea.
  • 50:00 – 52:00 — Bryan emphasizes long-term commitment in business and doing what you love regardless of immediate outcomes.
  • 52:00 – 54:00 — Bryan shares the growth trajectory of his podcast and blog, highlighting the potential of exponential growth.
  • 54:00 – 56:00 — Zach and Bryan discuss the T-30 course and how Heights platform aids creators in launching courses.
  • 56:00 – 58:00 — Zach praises Heights for focusing on genuine course creation over aggressive marketing, contrasting it with other platforms.
  • 58:00 – 1:00:00 — Bryan and Zach wrap up, discussing their presence on social media platforms and upcoming content on YouTube.
  • 1:00:00 – 1:02:02 — Zach emphasizes the importance of a unique voice in course creation and how AI should amplify, not replace, individual genius. He also mentions the value of persistence in content creation, suggesting a year of consistent effort before expecting significant results. Finally, he directs listeners to his website and encourages them to leave reviews for his content.

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