The Full-Time Creator Podcast

Ep. 6 — How Jacques Scaled a 7-Figure B2C (!!) Course Business

Today I’m talking to Jacques Hopkins from https://www.theonlinecourseguy.com.

Jacques is a course creator and coach who’s teaching from over a decade of experience selling courses, and I love that he’s teaching from experience outside the course creation space (https://pianoin21days.com/)

His courses have generated over $4,000,000 in revenue, and he’s been featured on Forbes, Smart Passive Income, CNBC, Tim Ferris, and more.

In this episode, he shares his best tips with us for growing a profitable business as a course creator.

Check out Jacques’ “The Online Course Business Formula” Workshop!

In 35 Minutes, You Will…

  • Understand the things 7-figure online course businesses are doing that yours is not
  • Have clarity and focus on what you should be working on to move the needle quickly in your business

Check it out here: https://app.ewebinar.com/webinar/the-online-course-business-formula-7214

Follow Jacques:

AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces Jacques Hopkins, highlighting Jacques’ experience and his first course business related to piano.
  • 2:00 – 4:00 — Discussion on Jacques’ features on various platforms and his episode with Pat Flynn on new trends in course creation.
  • 4:00 – 6:00 — Jacques talks about his approach to making piano learning accessible, focusing on competence rather than professional expertise.
  • 6:00 – 8:00 — Zach and Jacques discuss the emotional appeal and outcome-focused marketing of Jack’s piano courses.
  • 8:00 – 10:00 — Jacques explains his two-tier model for course pricing, offering different packages to cater to a wider audience.
  • 10:00 – 12:00 — Zach inquires about Jacques’ approach to bonus courses; Jacques discusses preferring one-time payment for courses rather than royalties, and handling video editing internally.
  • 12:00 – 14:00 — Discussion on course exclusivity; Jacques allows course content reuse with different titles; Zach questions about lead sharing, Jacques supports sharing others’ work.
  • 14:00 – 16:00 — Jacques emphasizes authenticity; both share a light moment on keeping the conversation real and unedited.
  • 16:00 – 18:00 — Jacques talks about guarantees, advocating for minimum 30-day guarantees, and sharing his current 30-day guarantee while considering a lifetime guarantee.
  • 18:00 – 20:00 — Jacques outlines his funnel flow; YouTube leads viewers to his website and offers a free workbook.
  • 20:00 – 22:00 — Zach and Jacques discuss the use of Deadline Funnel and how Jacques upsells to a higher price point post-purchase. They touch on Jacques’ aversion to low-ticket offers and his emphasis on providing free valuable content.
  • 22:00 – 24:00 — Jacques explains why people prefer his courses over cheaper alternatives, using Raising Cane’s unique sauce as an analogy for his courses’ special features. Zach expresses his agreement.
  • 24:00 – 26:00 — Jacques continues to emphasize the importance of having a “special sauce” in his piano course, elaborating on his five-step song learning process, which allows people to learn songs in five minutes.
  • 26:00 – 28:00 — Zach inquires about Jacques’ business metrics, with Jacques providing some insight into his funnel conversion rate and the delegation of his operations. Discussion begins on traffic sources.
  • 28:00 – 30:00 — Jacques shares his preference for content marketing, specifically long-form video content, as it complements his product, piano lessons via video. He advises the selection of an appropriate channel for marketing.
  • 30:16 – 32:00 — Jacques discusses the importance of having the right team and the positive impact on his businesses.
  • 32:00 – 34:58 — Jacques promotes his 35-minute training for growing online course businesses based on his observations of over 200 course creators.

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