The Full-Time Creator Podcast

Ep. 5 — How this Remote Job Coach Bootstrapped as a Course Creator

Today I’m talking to Jordan Carroll from theremotejobcoach.com.

He helps high performers land legit remote jobs.

He’s been featured on Forbes, Bloomberg, Yahoo, LA Times, Huffington post and more.

In this interview, he…

  • Shares his story of how he bootstrapped as a course creator
  • Walks us through the efficient approach he’s taking to content creation
  • Gives his top recommendation for how he thinks new course creators should get started
  • We even did some live funnel & offer ideation together!

It was a super-fun interview; hope you enjoy it as much as I did.

Check out Jordan’s book, Remote For Life!

You can check out Jordan’s book here: https://theremotejobcoach.com/book

Follow Jordan:

AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces Jordan, a remote job coach, and teases his unique approach to course creation and coaching.
  • 2:00 – 4:00 — Jordan discusses his career journey, from corporate life at IBM to discovering the perks of remote work and eventually transitioning to a PR firm.
  • 4:00 – 6:00 — Jordan recounts his experience with Remote Year, a program for digital nomads, and how it led him to start The Remote Job Coach.
  • 6:00 – 8:00 — Zach and Jordan explore the “everything roles” in startups and how Jordan’s job at Remote Year was specialized but identified a gap in the market for remote job coaching.
  • 8:00 – 10:00 — Jordan describes the genesis of his remote job coaching business, initially through resources like spreadsheets and YouTube videos, and how his first clients came from Instagram.
  • 10:00 – 12:00 — Zach and Jordan discuss the pitfalls and lessons learned from creating an online course.
  • 12:00 – 14:00 — Jordan advises on how to balance coaching with course creation for more effective learning.
  • 14:00 – 16:00 — Jordan talks about the simplicity and effectiveness of minimal course platforms, as well as contrasting teaching styles.
  • 16:00 – 18:00 — Discussion on creative constraints to make content creation more manageable and targeted.
  • 18:00 – 20:00 — Zach inquires about Jordan’s primary sources for leads and growth in his remote job coaching business.
  • 20:00 – 22:00 — Jordan reveals that LinkedIn and YouTube are his main lead sources, boasting a 60-70% opt-in rate from YouTube.
  • 22:00 – 24:00 — Discussion on shifting focus toward AI tools for job searches; Jordan mentions a forthcoming Notion-based product.
  • 24:00 – 26:00 — Jordan elaborates on his goals for Q4, aiming for significant YouTube growth while maintaining cost-efficiency.
  • 26:00 – 28:00 — Conversation turns to content strategy and repurposing older posts across different platforms, including a newsletter.
  • 28:00 – 30:00 — Zach and Jordan debate different ways to optimize and distinguish between free and paid products, focusing on offering transformational value.
  • 30:00 – 32:00 — Zach and Jordan discuss how to distinguish between free and paid products, with a focus on organizing chatbot prompts for job seekers.
  • 32:00 – 34:00 — Jordan outlines his tiered offerings, and Zach suggests adding live workshops and real-world examples to increase value.
  • 34:00 – 36:00 — Both contemplate how to integrate the additional value, such as workshop recordings, into the paid product.
  • 36:00 – 38:00 — Discussion shifts to possible pricing strategies for the paid product, considering its position in the sales funnel.
  • 38:00 – 40:00 — Zach explores common upsell flows, and they briefly touch on the ethics of such methods before shifting back to Jordan’s organic content strategy.
  • 40:00 – 42:00 — Jordan explains the challenges of turning his long-form videos into short-form content, sharing his assistant’s role in repurposing older videos.
  • 42:00 – 44:00 — Zach suggests a strategy for creating short-form content using ‘gems’ from long-form videos, and they discuss recording techniques.
  • 44:00 – 46:00 — Jordan outlines his social media posting cadence and emphasizes the importance of understanding your audience’s expectations for content format.
  • 46:00 – 48:00 — The conversation shifts to the best ways to validate an online course, with Jordan noting that he’s been seeding his course content in newsletters and group sessions.
  • 48:00 – 50:00 — Jordan advises those interested in course creation to intern with someone running a successful course to gain insights into the industry.
  • 50:00 – 52:00 — Jordan advises on how to network and pitch to course creators for internship opportunities, and discusses where to find his job program.
  • 52:00 – 54:21 — Jordan talks about his book “Remote for Life,” which mirrors his course content and helps people find remote jobs, while Zach wraps up the interview.

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